"Is Now a Good Time to Invest in Wine? 2024 Bordeaux Prices Drop to 10-Year Low"
- daniel710549
- May 5
- 2 min read
Wine Investing? Here's Why You Should Be Paying Attention To Bordeaux 2024 Price Drop Right Now
Thinking of trying a new kind of investment? Fine wine might not be the first thing that comes to mind — but it’s growing in popularity, and this week, it just became a lot more affordable.
The 2024 Bordeaux wine releases have arrived, and prices are lower than they’ve been in a decade. That’s making people take notice — especially those looking for smart, long-term investment opportunities.

What Is Bordeaux and Why Does It Matter?
Bordeaux is a wine region in France known for producing some of the world’s most respected and valuable wines. Each year, new bottles are released, and collectors often rush to buy them.
This year, those wines have hit the market at much lower prices than expected — creating an unusual chance for newcomers to get involved.
Why Now Might Be the Best Time to Start
If you’re new to wine investing, the 2024 Bordeaux price drop could be the perfect entry point. Here’s why:
Lower Prices Mean Lower Risk: You’re buying in at a discount, which means more room for growth over time.
Great Wines Are Finally Affordable: Some of the most famous bottles are now within reach for first-time buyers.
Wine Holds Its Value Over Time: As wine ages and becomes harder to find, its value usually goes up — especially when stored properly.
Auctions Show Strong Demand for Rare Bottles
Even though prices are lower for new bottles, the auction world is still going strong. At Christie's, one of the most famous auction houses, collectors just spent over $2.6 million on wine in one sale — including $40,000 on a single case.
This shows that rare, high-quality wine continues to be a trusted asset for investors around the world.

How to Get Started with Wine Investing
You don’t need to be a wine expert to get started. Here’s what helps:
Work with a wine advisor or trusted investment platform
Store your bottles in a professional wine facility
Focus on quality and long-term growth
We make it easy to begin, and we can guide you every step of the way.
Ready to Start Building Your Wine Portfolio?
Whether you’re investing for the first time or diversifying your savings, fine wine is a smart and enjoyable way to grow your money.
→ Schedule a free call with our wine investment advisor
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