Trusted By Investors Worldwide
200+ Clients
30 Countries
£30m+ In Fine Wine Inventories Overseen
Built In Just Over 3 Years
Our Partners, Accreditations and Featured In:
Why Collect Fine Wine?
Cellar Advisor was built on a single conviction: that private investors deserve better. We exist to provide a genuinely personalised advisory service to a discerning clientele, combining expert guidance with exclusive access and experiences tailored entirely around each client's ambitions.
Our mission goes beyond the transaction. We work closely with every client to build bespoke collections that are as individual as they are, always with a clear focus on long term capital appreciation and lasting value.
Our passion for fine wine runs deep, but it is the strategy behind each collection that truly sets us apart. We combine extensive market knowledge with a forward thinking approach to help clients build portfolios focused on wealth protection and long term capital appreciation. Every decision we make is guided by one goal: delivering lasting value for the people we work with.
Our Service in Five Simple Steps
01. Cellar Management
We provide a comprehensive, personal advisory service with continuous support throughout the life of your collection, ensuring it performs and evolves in line with your goals.
02. Tailored Service
Our close knit team brings over 40 years of collective experience to every client relationship. We take the time to understand your ambitions and build a service around them.
03. Sourcing Wine
Through longstanding relationships with the world's leading suppliers, we offer access to the rarest and most sought after wines, many of which are simply unavailable to private collectors on the open market.
04. Storage & Provenance
Your wines are held in your own named account at LCB Eton Park, part of the UK's leading bonded warehouse network. Stored in perfect conditions, fully insured, and entirely yours.
05. Market Intelligence
Every recommendation is backed by live market data, ensuring the opportunities we present are grounded in performance, not opinion.
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Examining the Best Fine Wine Performers Over the Last Five Years - Source Liv-ex 1000
How does Wine compare to other Investments?
Fine wine offers a genuinely compelling case as an alternative investment. It is tax efficient, tangible, and has demonstrated steady long term growth with strong resilience through periods of economic uncertainty and inflationary pressure.
Over time, fine wine has at points outperformed traditional assets including equities and gold. The key, however, lies in selection. Individual wines chosen with expertise and precision can appreciate significantly beyond the broader market, which is precisely where our knowledge makes the difference.
As a physical asset with inherent value, fine wine does not move in line with mainstream financial markets. That independence from conventional asset classes makes it a powerful tool for portfolio diversification, offering both protection and the potential for meaningful capital growth.
Frequently Asked Questions
We do not charge fees but instead operate on a transactional model, leveraging relationships built over decades to access the best stock at market-leading prices. We provide a high-touch advisory service for your portfolio, something a traditional merchant would not do, but without the fees typical of investment-focused models. This positions us between the two, offering the best of both.
We accept all major currencies, including USD, GBP, EUR, CHF, and AED. Please note that fine wine is a sterling-denominated real asset.
Unfortunately not. We only accept bank transfers.
Yes. You will have a point of contact who will support you at every stage of your wine collection process. Whether you are starting a collection, expanding an existing one, or managing your wines as an investment, we offer bespoke, hands-on advisory services.
Absolutely. We offer a suite of services and can help you build your own personal collection.
Yes. As they are your wines, delivery can be arranged. Please note that wines may be subject to duties, taxes, and a delivery charge, depending on the final destination or jurisdiction. We can provide quotes in advance of any delivery.
Your wines are stored at LCB Eton Park, part of the London City Bond network. We can arrange a personal tour of the cellars.
Please allow three weeks’ notice.
Yes. We can access En Primeur offerings through our trusted network of trade partners. Buying En Primeur can be an effective way to secure sought-after wines, though it does involve risk. As a futures contract, there is a lead time, which for Bordeaux is typically between 18 and 24 months. Cellar Advisor will pay for all En Primeur wines within 30 days of issue and can provide proof of payment for reassurance.
Yes. We provide an end-to-end service, including handling all sales orders. We offer several routes to market, including our in-house trade team and membership of multiple wine exchanges, including Liv-Ex, the London International Vintners Exchange. Liv-Ex is the global marketplace for the fine wine trade, connecting over 600 wine merchants, wholesalers, importers, and other professionals. We charge a 2 percent commission on the final value achieved.
